By 2011, on October 21, 2011 Sierra Latrice founded the brand of high-end shoes called Rejuvinations Shoes, LLC. Not much money to fuel this amazing project, but her spirit along with the help of close family members and friends motivated her to continue striving!

“Growing up with low self-esteem not only because of my shoe size, but because I was just different took a toll on how I saw myself, and the world in general. I have always been taller and shapelier than my peers, so like all children you compare yourself to them and see what’s considered “IN” and to me it wasn’t me. I had great grades and started to do poorly, I was an athlete at heart, but didn’t have the confidence to put my natural talents to test. Although I knew that I was smart, my appearance was what meant most to me at that time.

 My family was a middle-class family, so not much money for designer clothes and shoes, especially the ones that were cute and that could fit me, they were way to expensive. So all I wore were men shoes, K-Mart was like “the” place where my mother shopped for shoes for me and I would dread going there. I was so tired of feeling so low and inadequate; I wanted to make a change. And I just knew, I knew that there were plenty of other girls that were like me financially and had the same problem”. Sierra Latrice said. “One day in 8th grade, I came home in tears and grabbed my mother and just cried… I told her that when I grew up I was going to make my own line of shoes for girls with big feet so they wouldn’t have to go through what I went through and feel the way I did. My mother held me so close and said “Baby if you get through high school with no problems (fighting), straight A’s, no babies, and all of that, mommy promise she will help you start your line”. And I did just that! My mind made up and a light of hope in my heart!” I knew that little old me could make a “BIG FOOTPRINT” In this big old world”.

A taste of Major Retail- Launched in Meijer Rivertown Market, located Downtown Detroit, Michigan summer of 2022. 

Rejuvinations Shoes x Rivertown Meijer Market


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